Digital Marketing / Marketing and advertising / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a number of jargon for most of individuals who hear it and employ it to convey their travel. What exactly is digital marketing and what part of it is essential for today’s business personality? We’re here to break it down with regard to you in the simplest words possible.

Online Marketing is solely marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase easy reach to new potential target audience immediately.

That is one. That is what Online marketing may be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept compared with what social media marketing in the sense that, all promoting platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing aside social media marketing.

What are the concepts and platforms of digital advertising?

The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine optimization.

Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.

Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. It is actually a way to get higher rankings in the search results inside the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every website owner as it can help stand out on the list of sea of websites we see proper.

Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it for you to products that have a B2C segment.

There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple nights. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy to them so as preserve reminding them concerning their visit to expenses.

This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..

However, for a huge digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned channels.

Power Marketing Group Consultants Sydney – Strategy Social Internet & Content

304 George St, Sydney NSW 2000, Australia

+61 422 967 771

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